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A Few Quick Tips to Help You Use QR Codes In Your Business Marketing

Friday 19th February 2021

Those funny little boxes of black and white patterns, QR codes, have become a popular way for businesses to direct potential clients to websites of businesses including mobile mechanics, small retailers, and food delivery services quickly and efficiently. Are you aware of their benefits? And how could you go about using them to grow your client base? Let's take a look... What are QR codes? A QR code is a little magic box containing an array of black and white squares of machine-readable code. QR codes offer the very latest in Quick Response (QR) technology, allowing people to access your business more quickly than accessing a website address. Have you ever typed in a website address only to find you've mistyped something, and…

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We Refuse To Participate In A Recession, How About You?

Monday 8th February 2021

It would be so easy to assume that all the effects on your business from being in a recession would be negative, but here at Bristol Leaflet Delivery, we know this simply isn't the case. A positive outlook and an innovative mind means you can take a proactive approach, look objectively at how your business operates and get creative with your products and services. If you're determined that your business will not only survive but thrive throughout a recession, there are steps you can take to ensure this is the case. Cash flow planning Check your cash flow, assess how much liquidity you have, and once you understand the bottom line and know your financial strength you have the base with…

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We Help Businesses No Matter How Big Or Small

Friday 22nd January 2021

2021 sees us facing a year that will see a lot of huge changes. Alongside a likely rise in self-employment as those left unemployed by COVID-19 seek to start out on their own, established businesses will be looking to retain their place in the market. As competition for customers is likely to become more intense, this is a critical time to advertise effectively. We all know that successful marketing is key for businesses of all sizes to survive, and even more so this year as the coronavirus bites further. But how to you advertise to your best advantage with all the changes taking place across the UK? Countering COVID-related problems Lockdowns and restrictions have changed the way in which many businesses capture…

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Get Ahead Of The Game In January With Marketing That Delivers

Tuesday 8th December 2020

The New Year brings new plans for many people and this year more than most. With the difficult year many of us have faced, and the development of a vaccine which could spell the end of national restrictions, people are on doubt focussing on what changes the new year could bring for them. And this leaves opportunity for businesses such as gyms, clothing suppliers, removal companies and more to get in front of people looking to make a change, if they are first through the door of their target market. New Year, New Me, New Business Opportunity We at Bristol Leaflet Delivery know from experience that a new year is a great time for door drop marketing, and we believe strongly…

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Misconceptions Of Door Drop Marketing

Friday 27th November 2020

Have you always thought that you could spend your marketing budget far more effectively than dropping a leaflet or brochure directly through someone's letterbox, believing they never work and are just a waste of time, paper and money. We're here to tell you that this simply isn't the case - and there are other misconceptions about door drop marketing that we think you should know about! Read on to find out how the right leaflets defy the misconceptions. Door drop marketing services provided by Bristol Leaflet Delivery, could help to ensure your business gets noticed. MYTH 1 - There's a low response rate The reality is very different and backed up by the Data and Marketing Association (DMA), which through extensive surveys and…

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The Benefits Of Merging Online And Offline Marketing

Tuesday 10th November 2020

No longer is there a one size fits all approach to marketing. Over time, the most successful businesses have realised that they need to combine both online and offline marketing to get the best results. Maximum exposure across all demographics will only be achieved by reaching out to those not using the internet equally as much as those that do. Here, we explain why a combination of both types of marketing could benefit your business and how you could bring the two together to get the most out of it. We are living in a time unlike any other How many potential customers would your business lose, if you switched to solely online marketing? The reality is more than you may have…

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The Lifetime Value Of A Customer

Thursday 29th October 2020

You know how many customers you have; but do you know how many of them are repeat customers - customers that return to your products or services repeatedly? A major expense faced by any business is gaining customers, so it certainly makes sense to retain them and keep your company as their go-to choice. But how do you know who your most loyal customers are, and how do you keep them engaged? How can I measure my return rate? There are many ways to do this and to some extent it will depend on the systems you have available and your actual business model. For example, a subscription-based business can simply measure all of the customers purchasing a repeat subscription. However, it…

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Why Door Drops Will Get Your Message Across Better Than Other Forms Of Media

Tuesday 29th September 2020

At the early stage of the Covid-19 lockdown, the UK Government were regularly on the television, radio, and in both online and physical news articles. However, they still felt the need to get the message across in a closer more personal way, a way they knew we could not avoid - so they did a door drop, advising households of the new rules and regulations and guidelines of staying safe throughout the pandemic. We know you may consider door drop marketing to be a little 'old school' but in many cases, the old ways can bring a great response, as proven above, and as one of the most effective means of targeted mailings, it could be highly beneficial to your business.…

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The importance of including Door Drop Marketing in your marketing budget

Monday 21st September 2020

The popularity of online marketing means that offline marketing tools are seen as old-fashioned and ineffective. But this simply isn't the case. In fact, including door drop marketing in your budget could see your business edge ahead. Since March, the UK, like many other countries, has been plunged into a public health crisis. The subsequent lockdown brought the economy to a grinding halt. As we emerge from this enforced hiatus, the scars on the economy are already visible. UK GDP fell by 2.2% and with this happening over two quarters in a row, the UK confirmed it was in recession. For most businesses, this is not good news. Difficult trading conditions are compounded even further by people's uncertainty and anxiety. Marketing budgets are…

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15 New Customers – a client in profit from 1st month!

Tuesday 11th August 2020

We are delighted to share with you some recent feedback we received just yesterday, especially when all the factors are considered, the main one being this campaign was for a very new business! Our new client 'Pasta Boi' are great at what they do, the guys behind the name were top chefs at local high-end restaurants. Recently they started their own business, their main offering is to create fine Pasta dishes and sell them to BA postcode householders with a home delivery service. It's a quality business with a quality product so they certainly have every chance of success. When they approached us a month ago, it was amazing to hear about their plans for their business, how much passion they had for their…

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