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Direct Mail – Making a comeback and getting attention
Thursday 25th April 2019
Email marketing not the only option and not always the best option With volumes of posted materials declining by an average of 5% per year you would expect direct mail to be a thing of the past. However, studies have shown that many businesses are still reaping great rewards from a targeted direct mail campaign. In fact, direct mail is still the 3rd single largest channel used by marketers in the UK. Email was seen as the answer to all marketing woes at one time, enabling companies to communicate with customers and contacts instantly and cheaply. The flood of electronic communications we now receive, means that marketing emails are either trapped in spam filters, overlooked or ignored. The…
How does printed product help an agency in the digital age?
Wednesday 3rd April 2019
Print is a favourable comparison v Digital Smartphones, tablets, and other connected devices allow us to access almost any information wherever we are in the world. While mobile devices and apps are the default source for many people to locate products and services, there are still advantages to more traditional marketing approaches. A survey conducted for FedEx last year told us that "4 out of 5 small business owners say print materials help them stand out". People like the simplicity of printed material, without the 'distractions and clickbait associated with digital media. A Temple University study conducted for the U.S. Post Office found significant differences in the way our brains process digital and printed messages. Where digital advertising was…
Know your call to action
Tuesday 28th November 2017
Know Your Leaflet Call to Action for Improved Success Rates If you're reading this, it's already likely that you recognise the benefits direct mail could have on your business. Along with that, you're probably also weighing up the pros and cons of hiring a leaflet distributor to do the legwork for you. Elsewhere on this site, we highlight the benefits of hiring us as a distributor and how we ensure that we fulfil your requirements to the letter, but let's step away from the distribution progress for a moment and go right back to the leaflet itself. There are several fundamentals that you must get right to make a leaflet successful. One, of course, is the design. Without a…
Why you can't afford to avoid using Direct Mail in your marketing strategy.
Wednesday 21st June 2017
We often believe things that seem plausible without really doing our research. You would be forgiven to believe that social media, the most recent surge of advertising is the sure fire way to promote your business now. After all it costs next to nothing, it's easy and you can see the results. Despite the undoubted trend in social media, there is a place for print in your marketing strategy which the internet can never replace. Many companies today have completely ditched the use of any marketing that isn't online. However, whether your opinion sways in favour of either print or online advertising - if you want effective results from your advertising the best way to see results is to use both…
How can I be sure my leaflets are being delivered?
Thursday 2nd February 2017
Understanding our distribution procedure. At Bristol Leaflet Delivery we distribute for dozens of high profile clients across the region. We frequently welcome new clients and are always happy to chat through any questions you may have. A common concern for new clients is, as above "how can I be sure my leaflets are being delivered"? It's a great question to ask! After all, clients will spend a fair amount of time and expense planning a leaflet drop. From planning, design, and printing costs to the final execution of delivery. It's a thorough process and one that our clients deserve to get right, first time! Our company procedure for making sure leaflets go through letterboxes are stringent, and have been developed over the…
Top 10 Design Tips for an Effective Leaflet:
Thursday 19th January 2017
"On average, 5 times as many people read the headline as read the body copy. When you have written your headline, you have spent 80p out of your pound." - David Ogilvy With the digital world pervading our lives more than ever, it's not uncommon to think that leaflet distribution is a thing of the past. However, knowing the ins and outs of this industry - leaflets are very much proving still to be a viable approach to gaining customers and brand awareness. You may have had a failed door drop campaign yourself, or feel irritated by flyers altogether. This would likely put you off the idea of using a door drop service, and who can blame you if it's cost…
New offer for Bristol Trades people
Wednesday 20th July 2016
£249 for delivery and printing of 5000 leaflets Or £30 per 1000 if printing is not required We've a great offer specifically for trades people of Bristol. Builders, Gardeners, Roofers, Plumbers, Sparkies etc etc etc, whatever your trade is, if you're self employed in Bristol, we can now help your business promote itself at unbeatable rates. This offer does have some small print (but not much!), with our shared plan delivery for £40 per 1000 the customer can choose the area, with this offer at the lowest price possible the customer needs to allow us more flexibility in terms of the area covered. We will deliver your leaflet to areas where we have availability that particular week, hence why it's very suitable for…
Our Prices and services V our competitors
Tuesday 21st June 2016
Why the cheapest option isn't the best From time to time, whilst providing a quote for new business, we get asked if we can lower the price or 'X company' can do them for less. Our response? - we're not the cheapest option but we believe we are the best. Our prices and services are straightforward, there are two different ways in which we can deliver your leaflets. Our Solus delivery which is priced at either £65 or £70 per 1000 is for your leaflet to be delivered on it's own. This method generally carries the best response rate as the leaflet has the greatest chance of being looked at and then hopefully acted upon. Rates for other…
April/May - Election Fever
Monday 9th May 2016
When Political parties in Bristol need their leaflets through doors, they call us The recent elections across Bristol have certainly kept us busy during April. There were three different types of election in Bristol, namely, the Mayoral election, the Vote for the Police Commissioner and also the vote to elect Ward Councillors. We have been involved in all of these and are proud to say that we are able to provide a very valuable service to the parties. Our service is proven to be reliable, efficient and also cost effective. The challenge for political parties (applies equally to businesses) is that they need their audience to be aware of what they stand for and are all about, getting the literature through…
Local v National - the truth of the industry!
Tuesday 26th January 2016
Local company, with local knowledge and expertise v company with No local knowledge Last week we had the pleasure of being invited to a big Bristol business to discuss potentially becoming their new distribution partner in Bristol, i'm delighted to say it went well and we will be delivering on their behalf very shortly. During this meeting we discussed how they have had deliveries carried out up until now. It turns out that they have been using a company who operate nationally, in fact with no the greatest success. We have noticed that there are a few of these companies about who claim that they can distribute leaflets to any area, the truth is they actually can't. The…
The Demise of a competitor
Friday 6th November 2015
Our genuine opinion on why Bristol now has one less leaflet distribution business £27 per 1000 - That's the problem. One of our previous competitors, LDP services is unfortunately no more. After a couple of years operating in Bristol they have made the decision to no longer continue. LDP were probably the cheapest company in Bristol to offer this service and ultimately this has probably cost them their business. Delivering leaflets is laborious, time consuming and generally hard work. That means that it costs money. The operative needs to be motivated and engaged, and paid a sufficient amount of money that means that they are aware of the responsibility placed on their shoulders. They also need to…
Moving on up - and going as green as possible!
Friday 2nd October 2015
We're moving home We're delighted to be moving into our new home at the Filwood Green Business park as of Monday 5th October 2015. Our present site has perfectly served the needs of our business for around the last 2 years but the lure of the shiny new premises at Filwood, with it's array of quality services is too great to resist. The site itself is excellent, built to an environmentally friendly spec, will allow us to continue to offer the same service level as always and will also offer a more customer friendly environment when any of you would like to visit us to discuss a potential project. As part of the site ethos, we've been asked about our 'green'…